What Most Small Businesses Get Wrong About Marketing

This introductory perspective explores why marketing often feels confusing, overwhelming, or disconnected for small business owners. Instead of focusing on tactics or platforms, it looks at the bigger picture — why so many businesses try to market without a clear foundation, and how that lack of clarity creates frustration, wasted effort, and mixed results.

This is not a how-to or a step-by-step guide. It’s an opening conversation meant to help you pause, rethink your approach, and better understand what might be missing before you move forward. It offers insight, perspective, and a clearer way of thinking about marketing — so you can decide what your next step should be with more confidence.